Let us go forward in this battle fortified by conviction that those who labour in the service of a great and good cause will never fail.
-Owen Arthur
for the community.
OUR MISSION
Our mission is to create a sense of place, community and pride that reflects our city's values and history, while embracing a prosperous and sustainable future.
We work with local leaders, business owners and neighbors to raise money and host events throughout the year that boast a variety of activities and opportunities to get involved and enjoy our community.
There's fun for everyone
There’s a little something for everyone with Brandon Main Street Association – from our littlest neighbors to their furry friends. We strive to create experiences the whole community can enjoy!
Check out our calendar of events to see what’s happening and make your plans.
from the executive director
Welcome to Downtown Brandon — the heart of our community and the home of Brandon Main Street.
It’s an exciting season of growth and momentum for our city. As Executive Director, I’m honored to help lead the work of bringing new energy to our historic downtown while celebrating the local character and hometown pride that make Brandon so special.
Main Street is about people — our small business owners, our partners, our volunteers, and our residents — all working together to create a vibrant, welcoming downtown that reflects who we are. The work we do through Main Street doesn’t stop at the downtown district; it sparks commerce, creativity, and success that reach every corner of Brandon, strengthening the community as a whole.
From community events that bring families together to long-term projects that support economic growth and preserve our charm, every effort is rooted in connection and collaboration.
Downtown Brandon is not just a place to visit; it’s a place to belong. I invite you to be part of what’s happening here — to support our businesses, attend an event, or join us in shaping the future of Main Street. Together, we’re building a downtown that truly represents the spirit of Brandon.
Jennifer Lay
Jingle All the Way Down to Main Street
Christmas in Brandon
november 13
5:30-8:00 PM
Wine Down Downtown is a recurring evening event where participating shops and restaurants in Downtown Brandon stay open late and offer wine tastings, specials and live entertainment. Guests can stroll, sip and shop while enjoying the relaxed, social atmosphere in the heart of downtown.
Get your wine glass and armband at the Brandon Main Street office on the corner in the old Material Girls location!
November 15
5:30-8:00 PM
This annual holiday kickoff event invites the community to shop local as downtown and participating businesses around Brandon offer holiday specials, seasonal décor and extended hours. The weekend often includes treats, promotions and the lighting of the community Christmas tree to welcome the holiday season.
November 15
5:30-7:30 PM
The annual Tree Lighting Ceremony in Downtown Brandon marks the start of the holiday season with music, community greetings and the official lighting of the city Christmas tree. Families and friends gather to enjoy a festive evening and celebrate the season together.
november 21
10:00 AM – 6:30PM
Holiday Head Start is a city-wide shopping weekend where Brandon businesses offer early seasonal discounts and promotions to kick off the holiday season. It’s a chance to get ahead on gift buying, enjoy festive storefronts and support local shops before the holiday rush.
November 21 -January 3
Runs through January 3rd
Magic of Lights is a drive-through holiday light experience featuring dazzling displays, themed scenes and festive music. Families can enjoy the show from the comfort of their vehicle as they travel through a mile of sparkling holiday lights and seasonal decorations. It’s a fun and easy way to celebrate the season together.
November 22
5:00-6:30 PM
The Red Nose Run 5K is an annual fun run hosted by the Brandon High School Band to spread holiday cheer and support band programs. Participants of all ages are invited to run or walk the festive course, often dressed in holiday colors and red noses. It’s a family-friendly event that promotes community spirit and supports local student musicians.
november 29
10:00 AM – 6:00PM
Small Business Saturday encourages the community to shop local and support Brandon’s small businesses. Many shops and boutiques offer specials and promotions, making it a great day to find unique gifts and show love to the local entrepreneurs who help our city thrive.
December 5-17
Let It Glow is the City of Brandon’s Christmas lights celebration, where homes and businesses across the community decorate with festive displays. Residents are invited to enjoy an evening drive to see the lights and vote for their favorites. It’s a cheerful way to experience the magic of the season all throughout Brandon.
December 11
5:00-8:00 PM
Festive Fête is a downtown holiday celebration featuring seasonal shopping, festive storefronts and a holiday-themed wine and cocktail tasting experience. Participating shops and restaurants offer specials and extended hours, creating a cheerful evening to sip, stroll and enjoy the start of the season in Brandon.
December 12, 2025
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