About us
meet us on main street
we're bringing our neighborhood together
The Brandon Main Street Association is a volunteer-led 501(c)(3) nonprofit organization dedicated to creating a sense of place, community and pride that reflects Brandon’s values and
while embracing a prosperous and sustainable future. Our work is powered by a diverse network of residents, local businesses, property owners and civic partners who share a commitment to strengthening Brandon.
While our revitalization efforts are strategically focused within Brandon’s historic downtown core, our impact extends across the entire community. By concentrating resources and initiatives in this area, we are able to leverage preservation-based funding opportunities, support thoughtful development, enhance public spaces and create a vibrant, walkable destination that serves as a hub of activity.
A strong central business district benefits everyone. It is where businesses grow, organizations connect, and community life comes to life. Through events, placemaking initiatives, business support and destination marketing, Brandon Main Street drives energy, visitation and investment that ripple throughout the city, supporting commerce, encouraging exploration and fostering long-term economic vitality.
Brandon Main Street is built on collaboration. Whether you are a business owner, community member, nonprofit partner or civic leader, you play a role in shaping Brandon’s future. Together, we are strengthening downtown as the front door to opportunity, creating a community where
investment, engagement and pride extend well beyond Main Street.
the focus
Brandon Main Street Association is a Designated Community with the Mississippi Main Street Association and follows a community-based revitalization framework developed by Main Street America.
The Main Street Four Point Approach tailors initiatives and strategy for revitalization to the community’s own unique distinctive assets and sense of place.
1
Organization
Building leadership and a strong organizational capacity. Ensuring broad community engagement by forging partnerships across diverse sectors of the community.
2
Promotion
Marketing Brandon’s defining assets. Communicating unique features through storytelling to foster support for a strong buy-local culture.
3
Design
Creating an inviting, inclusive atmosphere. Celebrating historic character and fostering people-centered public spaces that are welcoming to everyone.
4
Economic Vitality
Building a diverse economic base by catalyzing new investments and cultivating a strong entrepreneurial environment.
Community Leaders
Meet Our Team
from the executive director
Welcome to Downtown Brandon — the heart of our community and the home of Brandon Main Street.
It’s an exciting season of growth and momentum for our city. As Executive Director, I’m honored to help lead the work of bringing new energy to our historic downtown while celebrating the local character and hometown pride that make Brandon so special.
Main Street is about people — our small business owners, our partners, our volunteers, and our residents — all working together to create a vibrant, welcoming downtown that reflects who we are. The work we do through Main Street doesn’t stop at the downtown district; it sparks commerce, creativity, and success that reach every corner of Brandon, strengthening the community as a whole.
From community events that bring families together to long-term projects that support economic growth and preserve our charm, every effort is rooted in connection and collaboration.
Downtown Brandon is not just a place to visit; it’s a place to belong. I invite you to be part of what’s happening here — to support our businesses, attend an event, or join us in shaping the future of Main Street. Together, we’re building a downtown that truly represents the spirit of Brandon.
Jennifer L. Lay
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