This annual mid-November event invites the community to shop local as downtown and participating businesses around Brandon offer holiday specials, seasonal décor and extended hours. The weekend often includes treats, promotions and the lighting of the community Christmas tree to welcome the holiday season.

The annual Tree Lighting Ceremony in Downtown Brandon marks the start of the holiday season with music, community greetings and the official lighting of the city Christmas tree. Families and friends gather to enjoy a festive evening and celebrate the season together.